Our friendly local neighbourhood beekeepers asked me to think of something nice to support their first lustrum. I call it Flower Day (inspired by Flag Day, when the first barrel of new herring is auctioned. Very Dutch).
At their usual market day, we gave every customer a flower with their purchase and made some noise in several channels to announce it. Banka Honey reported their highest turnover to date.
Yes. We like results.
Perhaps a new tradition is born. Next year the entire sector might follow.